Privacy Policy

1. Overview

ChupiTales Books prioritizes privacy protection. This policy details what data is collected, usage practices, and your choices regarding personal information on our website and services.

By using the website, you agree to this Privacy Policy and Terms of Service.

Schools, preschools, businesses, nonprofits, and other organizations placing or managing group orders should refer to our Institutional Privacy & Security Policy.

2. Information We Collect

a. Information You Provide

• Personal details (name, email, billing/shipping address, phone)
• Payment information (processed by third-party providers; full card numbers are not stored)
• Uploaded photos and child information used for product personalization
• Customer communications (support requests, feedback)
• Marketing preferences and consent choices
• Gift recipient details you provide (recipient name and email) when purchasing a gift
• Birthday information, if you choose to provide it, for reminders, personalization, or birthday-related offers

b. Automatically Collected Information

• Device information (browser type, IP address, OS)
• Website usage data (pages viewed, time on site)
• Cookies and similar tracking technologies
• Data from Facebook Pixel and Google Ads for performance analysis

When you buy a gift for someone, you provide their name and email so we can deliver the gift and its redemption code. You confirm you have that person's permission to share these details with us, and we use them only to send and support the gift unless the recipient separately chooses to receive marketing communications.

3. How We Use Your Information

Information is used to:

• Process and fulfill orders
• Personalize products using uploaded photos and information
• Send confirmations, OTPs, and shipping updates
• Deliver gift credits to recipients you designate and email them their redemption code
• Provide customer support
• Improve our website and services
• Send marketing communications (with consent), including birthday-related offers where applicable
• Comply with legal obligations and prevent fraud
• Operate analytics and advertising campaigns

Important: Children's photos and personalization information are not used for targeted or behavioral advertising or advertising profiles. Customer-uploaded photos are not used by ChupiTales to train machine learning or AI models.

4. Legal Basis

Personal data is processed for legitimate business purposes:

• Performing contracts (order fulfillment)
• Obtaining consent (marketing, cookies, photo uploads)
• Complying with legal obligations

5. Children's Privacy

ChupiTales products target adult purchasers (parents, grandparents, educators, gift-givers). We do not knowingly collect information directly from children under 13. If unintentional collection occurs, data is deleted promptly.

When adults provide child information or upload child photos for personalization, the information is used for the purposes described in this policy. Our practices are designed with applicable U.S. privacy requirements in mind, including COPPA where applicable.

We do not use children's photos for facial recognition or identity verification and do not intentionally create reusable biometric profiles for identifying children.

6. Cookies & Tracking

Cookies and tracking technologies enable:

• Site functionality (cart, login, preferences)
• Performance analytics
• Advertising and retargeting via Facebook and Google Ads

Children's uploaded photos and personalization information are not provided to advertising services for targeting or profiling.

You can manage cookie settings through your browser preferences or the website's consent tool. Disabling cookies may affect site functionality.

7. Email Communications

Types of messages sent:

• Transactional messages (confirmations, OTPs, delivery updates)
• Marketing emails (with consent)

You can unsubscribe from marketing emails at any time by clicking "Unsubscribe." Unsubscribing from marketing does not prevent us from sending necessary transactional or service-related messages.

8. Sharing Your Information

Information is shared only with service providers necessary to operate our services, including:

• Payment processors
• Printing and fulfillment partners
• Technology and image-processing providers
• Email providers
• Analytics and advertising services (Facebook, Google, etc.)
• Legal authorities when required

We share only information reasonably necessary for these services. Children's photos and personalization information are not shared with advertising services for targeting or profiling. We do not sell your personal information.

Our paid AI services are selected and configured so that customer content is not used for general AI model improvement.

9. Data Security

SSL encryption, secure servers, restricted access, and trusted service providers help protect your information. We also use data-retention and security procedures designed to protect personal information. However, no online transmission or storage system is 100% secure.

10. Data Retention

User-uploaded images are stored on secure private servers until deletion is requested. Images are used only for creating the personalized product. Other information is retained only as long as necessary for order fulfillment, legal compliance, or dispute resolution.

11. Your Rights

Depending on your state of residency, you may have rights to:

• Access, correct, or delete personal data
• Opt out of marketing communications
• Request information on data handling practices

To exercise these rights, contact us at support@chupitales.com.

12. Changes to This Policy

Updates to the Privacy Policy will be posted on this page with a new effective date.

13. Contact Us

Email: support@chupitales.com